As smaller Life Sciences companies grow and mature, they face the daunting task of developing a set of “front office” capabilities that were previously unnecessary as a business function. Whether it’s the first independent product launch, the introduction of a new and more complex selling model, or the acquisition of a commercially viable product, the need to quickly deploy a substantially enhanced set of capabilities is a multi-month/year effort that takes a wide array of skills and technologies.
On the other side of the spectrum, mature Life Sciences companies continue to expand into new markets through acquisition and breakthroughs in drug discovery. Adjusting the existing commercial footprint to seamlessly integrate new therapies into the existing portfolio requires careful planning and execution.
Couple that with changing demands of an increasingly patient-centric marketplace and the need to leverage an explosion of information from a wide variety of sources, and it is clear there is no shortage of mountains to climb.
Hawkins Point specializes in helping companies understand this business evolution from both a maturity and marketplace perspective, and how to solve the difficult technical challenges it creates. We help define right-sized strategies and solutions with a keen focus on the full scope of commercial data and analytics.
How we help
Business evolution: We help companies understand this business evolution—from both a maturity and marketplace perspective—and how to solve the difficult technical challenges it creates. We help define right-sized strategies and solutions with a keen focus on the full scope of commercial data and analytics.
Our Commercial capabilities include:
- Commercial Data Management
- Commercial Analytics
- Medical Affairs
- Commercial Strategy and Planning
- Commercial Technology Consulting