The client’s objective was to gain an understanding of how to improve the commercial viability of their products via generating and analyzing Insights. Insights are generated from analyzing data from various data sources including Customer Advocacy groups, Patient feedback, Market Research, Physician Advocacy Boards, Social Listening, external/Internal Data sources. The Medical Affairs and Market Access business groups were the primary stakeholders, with Commercial Operations, Sales/Marketing, Government Affairs, Compliance, and other were other contributing business areas.
Hawkins Point Partners leveraged our Assessment and Roadmap framework to assess the current situation and define the desired future state. We deployed deep technical and life sciences domain expertise to work with business stakeholders to effectively maps out the as-is landscape into a baseline, and define the business requirements not currently satisfied by the existing solution. We defined a Future State that was consistent with the overall business needs and achieved the organization’s vision for leveraging Insights. The recommendations provided a clear picture of process, architecture, and technology improvements to meet the needs of the business.